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5 Ways to Have Your Listing Go Viral

Most boring old sellers stick to the same old standard listing tactics, but you, like your listing, have decided to be different. Gone are the vanilla listing description, boring double-sided flyers, and the subtle Sunday open houses. You’ve always had a flair for design, an appetite for risk, and a desire to stand out from the crowd. So does your home.

Here are 5 truly creative ways to market your house so it can get the attention it deserves.

Get Gimmicky

From a 7-foot inflatable unicorn in the living room to a human-sized t-rex laying in the master bedroom or Christmas decorations in the middle of summer, these photos are sure to go viral!

Non-traditional Video

Consider a themed video for your direct audience. Nothing says ‘luxury listing’ like singing a tune from the Great Gatsby throughout the video. Not to mention how a 20-person dance party can really emphasize that large living room.

Targeted Photobombs

What could be more shareable than the listing agent strategically hidden in every photo? The more interaction and shares your posts get, the more social media algorithms love you and springboard your content further, reaching additional potential buyers.

Real Lifestyle

Every house comes with a lifestyle. Micro apartments are easy to clean. Windowless apartments are great for shift workers or mole-men. Homes next to railroad tracks are sorta just like living next to a river! Just remember don’t try to sell it as something that it’s not.

Tell Stories

Your house doesn’t have to be a century-old to make this strategy work. Share a funny story from the electric ’80s, the nifty ’90s, or even the tech crash Y2K. If being old was the key to being entertaining, you’d never leave your parents’ side.

What You Need to Know

With more people living on their phones than ever, your future buyer might only be a few taps, swipes, and reposts away. Run this quirky idea past your local real estate agent and find out just how far they’ll go to sell your house.

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